Project Overview
Tikuchi Studio is a creative agency specializing in social media marketing and design. The project aimed to create a vibrant and memorable brand identity that reflects their dynamic and playful approach. The client wanted a bold, fun, and energetic design that would resonate with a creative audience. The project included logo design and brand name creation.
Client Brief
Tikuchi Studio requested a brand identity that was "fun, loud, and pop." They sought a monogram and a playful yet professional name to capture their lively, energetic style and creative social media services.
Ideation
The concept focused on creating a unique monogram, using the letter "T" as the main symbol. The name "Tikuchi" was derived from "Tiku" (meaning "happy" in Hindi) and "chi" (meaning "energy" in Chinese), combining both cultural and energetic elements.
Execution
The logo features a bold, stylized “T” to represent both the brand name and its energetic nature. Bright colors and modern typography were used to reinforce the fun and playful vibe.
Result
The final deliverables included the monogram logo, wordmark, and brand guidelines. The client was pleased with the energetic and creative visual identity, which now stands out in the competitive creative marketing industry.
