branding, marketing, media
Project Overview
House of Notes is a multi-generational business specializing in perfumes, Ittar, and incense sticks. The branding project aimed to reflect the rich heritage of the family business while introducing a modern touch. The client wanted a design that would honor the 5 generations of expertise in the fragrance industry, with a floral, nature-inspired aesthetic. The scope of the project included logo creation, brand identity development, and packaging design.
Client Brief
The client wanted the brand identity to represent their 5-generation legacy in the fragrance industry. They requested a floral design, specifically referencing the number 5, with a modern font that conveys both tradition and contemporary appeal.
Ideation
The concept focused on a flower with 5 petals, symbolizing the 5 generations of the business. The idea was to combine floral elements with a modern, clean typeface to strike a balance between heritage and a contemporary feel. The packaging design also needed to reflect this theme, with an elegant, natural aesthetic that highlighted the brand’s luxurious offerings.
Execution
The logo features a stylized flower with 5 distinct petals, each symbolizing a generation of the business. The typography is modern and sleek, complementing the timeless yet forward-looking nature of the brand. The packaging design incorporated this motif, using elegant, minimalistic designs with floral accents, to ensure the products conveyed a sense of tradition and luxury.
Result
The final branding deliverables included the flower-inspired logo, wordmark, packaging designs, and brand guidelines. The client was satisfied with the design, which beautifully represented their long-standing legacy while appealing to a modern audience.
