branding, marketing, media
Project Overview
Vishwa is a company specializing in the manufacturing of water and fire safety products. The project aimed to create a simple yet meaningful logo that accurately represented the company’s focus on safety and protection. The client wanted a logo that would clearly reflect the nature of their business while being straightforward and easy to recognize. The scope of the project included logo design, brand identity development, and tagline creation.
Client Brief
The client requested a simple logo that would effectively represent their business in the water and fire safety industry. They wanted an icon that clearly communicated their focus on safety while being easily recognizable and professional
Ideation
This project was one of my first significant ones, and I wanted to create an icon that combined both water and fire safety elements. The concept involved integrating symbols of both water and fire into a cohesive icon, representing the dual nature of the business. To emphasize the idea of safety, I incorporated hands beneath the icons to symbolize protection, as if saving both water and fire. Additionally, I developed the tagline "Safety with Assurance" to further reinforce the company's commitment to reliable protection.
Execution
The logo features an icon combining water and fire symbols, with hands positioned underneath to symbolize protection and safety. The design is clean and simple, ensuring it is easily recognizable while clearly representing the brand's core values of safety and protection. The tagline, "Safety with Assurance," was integrated to emphasize the brand’s trustworthiness and reliability.
Result
The final deliverables included the logo, tagline, and brand guidelines. The client was happy with the logo’s simplicity and effectiveness in conveying the company’s focus on water and fire safety, with the tagline enhancing the brand's message of reliable protection.
