The client requested a feminine and soft approach to the branding, with colors and visuals that resonated with a female audience. The brand needed to communicate empowerment, health, and wellness, while also maintaining a welcoming and nurturing feel.

This project was particularly close to my heart. I created both the visual logo and the brand name. The focus was on capturing the essence of a female-driven community that encourages growth, wellness, and support. For the logo, I chose colors and design elements that felt distinctly feminine and warm, ensuring the brand would feel inclusive and empowering.

The logo features soft, elegant design elements paired with a clean, modern typeface. The color palette was chosen to reflect femininity, using warm and soothing tones that align with the brand's focus on health, wellness, and empowerment. The visual identity as a whole aims to make women feel comfortable and supported in their wellness journey.

The icon was inspired by the image of a happy woman, symbolizing joy, empowerment, and well-being. The design successfully captures the essence of the brand, making it welcoming and uplifting for the women in the community.